As members of the masses, we view
celebrities as a mold of what success at the highest possible level can be.
Even though success is defined differently depending on whom you ask, the commonality
is that celebrities have enough social capitol and impact to cultivate such
devotion. It is natural for one to be consumed by the events of their own lives
whether they are positive or negative, but as we observe the lives of
celebrities there is always a constant positive energy. They always seem to
“”have it together” and handle the hysteria of their own life worlds so well.
This admiration cultivates other emotions that surround the celebrity and give
way to the creation of myths involving parts of their life we do not see. In
order for these myths to gain support, the celebrity needs to be relatable. Laderman
suggests that religions have an on-going need for images to attach our beliefs
to. Magazines and tabloids fill this void, offering deeper insight into the
lives of celebrities that are not specific to characteristics that make them
famous.
Fans eventually change their position
to that of a devotee, as they collect more information about their favorite
celebrity fostering a deep emotional connection. This connection is made
possible by the portrayals of celebrities as people who are indeed like “us”.
After the connection is made and deepened, an icon transitions into an idol. In
our minds the more they seem like us, the more feasible it is for us become
like them. According to Laderman, humans want to be like other humans and it is
a timeless saying that mimicry is the sincerest form of flattery. It is not as
noticeable if I adopt the mannerisms of Brad Pitt or the persona of George
Clooney. We imitate celebrities as means to gain social capitol similar to
theirs. As we navigate the age of instant gratification, we have devised more
innovative ways to assume a celebrities likeness in our quest to attain their
social capitol.
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