Why is that masses and masses of people devote themselves to
celebrities? What does the individual take away from celebrity worship?
In Sacred Matters,
Gary Laderman attempts to answer these questions. He equates celebrity worship
and religion: “…but not really religion – rather a secular version of more
authentic religious devotional practices, a displacement of a deep human need
onto stars rather than saints…” (Laderman, 76). A critical aspect of Laderman’s
argument is the notion that the underlying principle behind both types of
devotional practices is “a deep human need”. There is a human desire that
underlies ritual practices, but as Laderman suggests, this need may not be
inherently tied to religion. Perhaps, this desire is a fundamental component of
human nature that is fluid enough to be transferred into other areas of life. So
celebrity worship may be functioning religiously but both are actually a
function of something far deeper.
This need seems to operate on two levels. Firstly, it serves
to connect the individual to his or her reality. Why is that people care so
much about incidents like Robin Williams’ death? What is it about these
celebrities that cause us to invest so heavily in their lives? On the day that
Robin Williams died, I recall seeing numerous Facebook posts and articles about
people’s favorite Robin Williams’s movie or how much a certain character meant
to them. The popularity and widespread appreciation of celebrities make them an
integral element of society. Since celebrity worship has become so pervasive,
people use them as a means of establishing their cultural identity. Writing a
Facebook post about your favorite Robin Williams movie may seem trivial but
doing so sends a message – it says that you are a participating member of this
society because you have felt and can recognize the importance of this man. You
are aware of what makes this society what it is. Although it may be
subconscious, it is a means of acting out identity. Just as going to church and
participating in rituals is a way of performing identity. It is representative
of the human need to feel connected to a community.
The second function of this “deep human need” is orienting
the individual to a divine or otherworldly realm. A connection to a world
outside our own seems to be a basic human desire. People attempt to fulfill
this need in a multitude of ways – religion, celebrity worship, fantasy
football, and the list goes on and on. Nonetheless, the desire for a connection
to a world that exists outside of our own seems to be common among many. Why do
we crave this connection? What is it about reality that we feel we need an
escape? Perhaps transcendence offers us the opportunity to discover aspects
about ourselves that cannot emerge in reality. Elements of who we are that must
be suppressed because of societal rules or expectations. It provides a sense of
freedom that cannot be accessed in the mundane realities of the world. The most
extreme cases of these attempts at transcendence are individuals who use
plastic surgery to look like celebrities. As drastic as these measures are, they
are merely reflective of the fundamental human desire to move closer to one’s
perception of the divine.
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