To the trained student’s eye, clothing
choices betray a person’s socio-economic status, cultural identity, and religion,
and cause the “watcher” to make a snap judgment of the student being observed.
This judgmental nature creates a desire among college students to fit in with
the social norms of college – colorful pants, Vineyard Vine fleeces, and fancy
jewelry – for fear of standing out and being ostracized.
The few
students who do choose to wear their faith quite literally on their sleeve, do
so, many times, to “stick it” to the dominant college culture, as if saying, “Sure,
judge me on my faith, but there is more to me than just this cross!” The fashion
language on campus forces religious students to label themselves as overly
devout or irreligious.
"Fashion too is a language of
signs, a nonverbal system of communication."
– Alison Lurie
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