Consumer Goods

For many of today's young adults, the brand on the right are easier to identify than the image on the left. In the age of technological developments and a limitless stream of information, we have been conditioned to attach value to tangible objects that are accessible at a moments notice. The instantaneous production of chicken nuggets or Coke's ability to ship anywhere in the world give people something they can rely on. The process of forging bonds with your friends over a Big Mac and a Large Coke seems more achievable than going to church and hoping that a man no one ever seen or met will make decisions in your best interest. People say that God is omnipresent, that he knows everything we do and think but belief is the only thing to verify such a claim. McDonald's and Coke have achieved omnipresence in a world where increased visibility and consumption translates to lifelong brand loyalty. That loyalty translates into ritual consumption that people do not forget to participate in, unlike church where people may "forget" to go for years.